Resume

Work & Experience

Katy Flores Graphic Designer

Summary

With 16+ years in the design industry, I am an experienced visual storyteller with a focus on conceptual scenarios and future user experiences. I bring future concepts to life through a combination of cutting-edge generative AI tools and conventional design approaches. My expertise spans creating compelling visuals, crafting narratives, and building presentations tailored to C-suite executives and design leadership. Having led diverse teams, I thrive in collaborative environments, merging creativity with technology to visualize untold stories and explore new workflows. I specialize in bridging the gap between the unbelievable possibilities of the future and actionable, innovative solutions for today’s stakeholders.

Work Experience

Visual Creative Designer

HP, Inc.

05/2024-Ongoing

Create and curate visuals into storyboards for early customer consumption and for development of concepts. Exhibit visual stories through various media depending on specific use cases (still images, short animation, full motion). Work closely with Project Managers and Light Speed Labs team to help create innovative concepts for new technology (software, hardware, and new types of tech). Collaborate with team to visualize untold stories about the future of technology. Explore and consider new workflows using emerging AI technologies.

Customer-Facing Graphic Designer

Bugability, LLC

01/2008-Ongoing

Provides customer-facing creative direction and design support.  Maintains knowledge of design trends in all avenues of design to develop updated creative concepts for clients in print media, email, and web design projects. Stays updated in new technology and practices to provide best results. Collaborates, brainstorms and strategizes with multiple clients or teams on a range of materials that include presentations, training documentation, web pages/landing pages, email, direct mail and social media marketing, and additional collateral. Translates direction and develops concepts and original content by brand identity (color, text, font style, imagery and layout). Provides design direction for all design projects and supports content creation by delivering an early version of copy. Manages projects from concept to delivery.

Lead Graphic Designer

Champion Energy Services

10/2019-01/2022

Sole graphic designer leading the projects from conception to delivery. Collaborates, brainstorms and strategizes with multiple clients or teams on a range of materials that include presentations, training documentation, web pages/landing pages, email, direct mail and social media marketing, and additional collateral. Maintains current awareness of trends, technology, and practices. Supports project communications, advertising, and marketing of company products and services. Supports content creation by providing early copy for energy market on both mockups and websites. Uses Google analytics. trend intelligence and knowledge of historical and current markets when designing and executing specific classifications. Provides customer-facing creative direction and design support.  Maintains knowledge of design trends in all avenues of design to develop updated creative concepts for clients in print media, email, and web design projects.

Lead Graphic Designer

Naked Lime Marketing/
Reynolds & Reynolds

10/2015-10/2019

Sole graphic designer leading the projects from conception to delivery. Collaborates, brainstorms and strategizes with multiple clients or teams on a range of materials that include presentations, training documentation, web pages/landing pages, email, direct mail and social media marketing, and additional collateral. Maintains current awareness of trends, technology, and practices. Supports project communications, advertising, and marketing of company products and services. Supports content creation by providing early copy for energy market on both mockups and websites. Uses Google analytics. trend intelligence and knowledge of historical and current markets when designing and executing specific classifications. Provides customer-facing creative direction and design support.  Maintains knowledge of design trends in all avenues of design to develop updated creative concepts for clients in print media, email, and web design projects.

Jr Graphic Designer

Kwik Kopy Business Center

10/2008-03/2009

Assisted Senior Graphic Designer in day-to-day tasks. Such as business cards, map illustrations, edits and greeting card designs. Maintained knowledge of design programs and trained other staff in design programs. Managed projects from concept to delivery. Customer facing to learn of customer needs and support design decisions. 

Contract Work

NOV (National Oil Vargo)

10/2022-Ongoing

Developing manuals and spec sheets for fieldman on oil rigs, create social media graphics, informational posters, and recreate logos.

MTS (Mechanical Testing Services)

Created templates for social media posts to introduce members of their team. Developed a minor social media calendar and designed ahead for their posting schedule.

By the Book Plumbing

Developed designed templates in Excel and Word for pricing and billing purposes. Created informational sheets about products for customer review purposes.

Pitcher Ministries

Designed newsletters, emails, announcements and flyers, magazine inserts and powerpoints. Updated website and provided design support to work with both the client and web site service.

Cre8avision

Developed forms, created websites and landing pages, designed booklets, trifold brochures, and logos.

Metropolitan Title 

Created flyers, postcards, business cards, magazines, logo recreation, and handouts for marketing purposes.

Alpha K9 Pet Services

Designed billboards and magazine ads for marketing purposes.