Champion Energy Social Media

My Role:
Collaborated with the marketing manager to develop and execute social media content strategy for Champion Energy’s dual brand presence, creating scroll-stopping graphics for both Champion Energy and Hello Energy accounts while maintaining distinct brand identities and driving customer engagement across Instagram and Facebook.

Develop a comprehensive social media graphics strategy that would engage Champion Energy’s B2C audience across two distinct brand accounts (Champion Energy and Hello Energy), create scroll-stopping visual content that would increase engagement, and maintain consistent posting schedules including holiday content and website/blog promotion.

• Collaborated with marketing manager to establish posting calendar and content strategy for both brand accounts
• Created distinctive “Tip Tuesday” lockup and recurring content series to build audience expectation and engagement
• Designed scroll-stopping graphics specifically optimized for Instagram and Facebook’s B2C audience behavior
• Developed holiday-themed content to capitalize on seasonal engagement opportunities
• Created promotional graphics for website and blog link posts to drive traffic and conversions
• Maintained brand consistency between Champion Energy and Hello Energy while preserving each brand’s unique identity

Successfully established a robust dual-brand social media presence with engaging, scroll-stopping visual content that supported both Champion Energy and Hello Energy’s marketing objectives. Created sustainable content systems including the popular “Tip Tuesday” series while maintaining distinct brand voices and driving consistent audience engagement across Instagram and Facebook platforms.

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