Champion Energy Services
Comprehensive brand execution across environmental, print, digital, and motion touchpoints.
Senior Graphic Designer · Oct 2019 – Dec 2021
Overview
One brand. Every channel.
Champion Energy Services is a retail electricity provider competing in one of the most crowded energy markets in the country. As their in-house designer from October 2019 through December 2021, I owned design across every customer-facing touchpoint — digital, print, email, advertising, and social. The work was built around one discipline: keeping the brand cohesive no matter the channel, format, or audience.
INTERFACE DESIGN
Designing the experience customers interact with daily.
The customer portal and pricing pages were the primary digital experience for account holders — designed for clarity, trust, and ease of navigation in a category where customers are often skeptical.
The renewal plan selection page - completely redesigned for both the new customers and renewing customers.
BILL DESIGN / CUSTOMER DOCUMENTS
Making complex information feel simple.
Bills and account documents aren't glamorous, but they're the most-read thing a utility brand produces. These pieces were designed to reduce confusion, lower support call volume, and make a typically frustrating experience feel straightforward.
EMAIL MARKETING
Campaigns built to convert in the inbox.
Promotional and transactional emails designed to perform across devices and inboxes — balancing brand consistency with the practical constraints of email rendering environments.
GOOGLE ADS / DISPLAY
Paid media creative that stays on brand at every size.
Display creative built to stay on-brand across a full range of sizes and placements — from leaderboards to responsive units — in a highly competitive paid media landscape.
MAGAZINE / SOCIAL MEDIA
Brand voice carried across every format.
Social content spanning seasonal campaigns, partnership posts, and brand storytelling — designed to maintain a consistent visual identity across formats that reward both speed and craft.
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I had the pleasure of working with Katy, and I can confidently say she is an incredibly talented designer who combines artistic vision with strong organization and professionalism. She consistently delivers high-quality work on time and always brings a positive, collaborative energy to every project. Any team would be lucky to have her.
Carly Gulledge · Champion Energy Services