RAVE Health
Brand reverse-engineering, presentation system redesign, and icon library revival across 149 slides and customer-facing collateral.
Brand Designer(Freelance)
Overview
A rebrand with no rulebook.
Rave Health had just emerged from a company rename — but their new visual identity existed only on a website, built by a solo designer under tight time constraints with no supporting brand documentation. With customer-facing presentations misaligned and no style guide to work from, they needed someone who could reverse-engineer the brand, establish working standards, and rebuild their entire presentation system from the ground up. Working from the logo, the font, and the website alone, I extracted the visual language, developed a set of brand standards, and applied them consistently across every deliverable.
Presentation System
Six decks. One cohesive voice.
With no existing brand guidelines to reference, I rebuilt six Google Slides presentations — 149 slides total — used daily by product managers in customer-facing contexts. Each deck was redesigned to reflect the Rave Health visual identity: consistent typographic hierarchy, color application, and layout standards applied across every slide.
White Papers
Brand consistency down to the last page.
Two white papers were redesigned in Adobe InDesign, bringing the same visual standards established across the presentation system into long-form content. Typography, header treatment, and color usage were held to the same rules throughout — ensuring a cohesive brand experience across every document format.
Icon library & Brand Assets
Recovered, rebuilt, recolored.
Rave Health's predecessor company AdFire had an existing icon library that had gone unused through the rebrand. I rediscovered the full set, rebuilt each icon in Adobe Illustrator, and applied Rave Health's new color palette and gradient treatment — preserving the investment already made while bringing every asset into alignment with the new identity.