Customer Portal Redesign
My Role:
Collaborated with Champion Energy’s commercial sales team to develop a standardized template system for commercial energy customer materials, creating a scalable production solution that streamlined future commercial product development while maintaining brand consistency and information clarity.
Goal
Create a comprehensive production-style template for commercial energy customer materials that would standardize the commercial sales process, reduce future development time, and present complex energy information in an accessible, digestible format without overwhelming potential commercial clients.
Approach
- Collaborated directly with commercial sales lead to understand specific customer needs and sales process requirements
- Developed comprehensive template system in Adobe InDesign optimized for easy customization and consistent reproduction
- Redesigned and branded all graphs and data visualizations to align with Champion Energy’s visual identity
- Structured information layout with careful attention to readability and cognitive load, ensuring complex energy data remained digestible
- Created templatized components that could be easily modified for different commercial customer scenarios
Results
Delivered a scalable template system that significantly streamlined commercial product creation while enhancing the professional presentation of Champion Energy’s commercial offerings. Successfully transformed complex energy information into clear, branded materials that supported the sales team’s efforts and improved the customer experience through better information design.
