Champion Energy
How to Read Your Bill

My Role:
Designed an instructional “How to Read Your Bill” document for Champion Energy to reduce customer service inquiries by providing clear guidance on their redesigned billing format, creating an educational tool that simplified complex billing information for customers.

Goal

Create an easy-to-use tutorial document that would help customers understand Champion Energy’s new bill layout, reducing customer service calls about billing questions while supporting the launch of the redesigned billing system. The guide needed to be included with first bills after redesign launch and with new customer accounts.

Approach

  • Collaborated with marketing team to identify common customer confusion points and billing questions
  • Designed double-sided flyer format for easy inclusion with customer bills and new account materials
  • Applied Champion Energy branding standards while prioritizing simplicity and clarity in design approach
  • Utilized circles and bars as visual indicators for data representation, creating electrical parts aesthetic that reinforced the energy industry connection
  • Focused on breaking down complex billing information into digestible, easy-to-follow visual explanations
  • Created educational content that would be accessible to Champion Energy’s diverse customer base

Results

Delivered a comprehensive yet simplified billing guide that successfully supported the new bill design launch while providing customers with the tools to independently understand their energy bills. The visual approach reduced complexity while maintaining brand consistency and created an effective customer education resource that supported customer service efficiency goals.