Gradiant
Comprehensive brand execution across environmental, print, digital, and motion touchpoints.
Senior Marketing Designer · Feb 2025 – Aug 2025
Freelance Graphic Designer · Aug 2025 – Present
Overview
One brand. Every surface.
Gradiant needed a brand that could scale — across four international markets, dozens of touchpoints, and a constantly evolving product story. As the sole designer embedded in their marketing team, I led design across environmental, print, digital, and motion, working cross-functionally with marketing, sales, and leadership to keep everything aligned. The result was a system built to grow with the company, not just dress it up.
Environmental & Experiential
Designing the space the brand lives in.
Trade Show Booth Display
Full trade show booth display including backdrop, signage, and supporting materials.
Trade Show Retractable Banners
Trade show images from Social Media
Office Branding
Digital & Social
Brand consistency across every feed.
Every campaign needed materials that could move. Brochures, sell sheets, and product one-pagers were designed to work across digital and print, localized for different markets without losing brand cohesion.
Motion
The brand in motion.
Collateral
Print and display materials built to travel.
Every campaign needed materials that could move. Brochures, sell sheets, and product one-pagers were designed to work across digital and print, localized for different markets without losing brand cohesion.
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From logo concepts to final book formatting, Katy brought both artistic excellence and strategic thinking to every project — she understood our vision and delivered designs that continued to serve us perfectly months later.
Felix Wang · Gradiant