Gradiant/Hydrotech Flags

My Role:
Designed a pair of complementary teardrop flags for Hydrotech to visually demonstrate their pride in being a Gradiant company, creating a cohesive display that celebrated both their individual brand identity and their connection to the parent company.

Create two teardrop flags that would showcase Hydrotech’s unity with Gradiant while maintaining each company’s distinct brand identity. The flags needed to work together as a cohesive display demonstrating corporate pride and brand alignment for marketing events and presentations.

• Developed a unified design concept using similar imagery that both companies incorporate in their branding
• Selected strategic color palette that honored each company’s brand identity while showing unity: utilized Hydrotech’s signature blue (matched to complement Gradiant’s color scheme) and Gradiant’s primary purple
• Incorporated “a gradiant company” messaging on the Hydrotech flag to reinforce the corporate relationship
• Featured Gradiant’s “Elevate water” tagline on their flag to communicate the company’s core mission and values

Delivered two complementary teardrop flags that successfully balanced individual brand recognition with corporate unity, providing Hydrotech’s marketing team with effective display materials that visually communicated both their independence and their proud affiliation with Gradiant.

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