RAVE Health PowerPoint Rebrands
My Role:
As the lead designer on this project, I was responsible for the complete redesign of Champion Energy’s customer portal experience. My responsibilities included conducting competitive research across energy and adjacent industries, translating insights into user-centered design solutions, understanding the must-haves from the key stakeholders, and creating comprehensive web and mobile interfaces. I developed the visual design system within Champion Energy’s brand guidelines, designed responsive layouts with particular focus on mobile optimization, created a detailed IT support powerpoint that showed functionality for every part of the portal, and created supporting launch materials including email communications to ensure seamless user adoption.
Rebranded
Before
Rebranded
Before
Goal
Rapidly rebrand RAVE Health’s entire marketing collateral suite following their urgent corporate pivot due to company sale and name change. Create cohesive brand standards and apply them consistently across PowerPoint presentations and all client-facing materials to establish professional brand credibility in their new market position.
Approach
- Developed comprehensive brand standards guidelines to fill the gap when the design lead was unavailable, creating a foundational system for consistent application
- Systematically audited and updated all existing marketing materials, including PowerPoint presentations and client deliverables
- Applied newly established brand standards across each project to ensure visual consistency and professional presentation
- Created detailed before-and-after documentation of transformation across varied slide types to demonstrate scope and impact of rebranding efforts
- Maintained brand consistency throughout multiple concurrent projects while working under tight timeline constraints
Results
Successfully transformed RAVE Health’s entire marketing presence with cohesive, professional branding that supported their post-pivot market positioning. Established sustainable brand standards that ensured consistency across all future materials while delivering dramatically improved visual identity that enhanced client confidence and brand credibility.
