Led design efforts for social media assets, emails, newsletters, and internal/external marketing materials. Directed and edited video content to align with brand messaging. Designed and developed websites and landing pages, optimizing user experience and conversion rates. Worked closely with internal teams, including marketing, product, HR, as well as external agencies to ensure cohesive brand strategy across all platforms. Identified and developed a new project organizational system that streamlined workflows and improved team efficiency (outside scope of role). Provided design mentorship to non-marketing teams and guided internal stakeholders on best practices for visual content creation (ID access cards, Canva templates for social media, etc.). Collaborated with the marketing team to troubleshoot underperforming campaigns, offering design-driven, user-centric insights and solutions. Continuously researched new technologies and tools to improve team capabilities and stay ahead of industry trends.

Conduct user research to identify ideal customers, their needs, and pain points, shaping user-centric strategies for product development. Create and curate visuals into storyboards to guide early customer engagement and concept development. Develop wireframes, prototypes, and user interfaces that translate complex ideas into intuitive experiences for software, hardware, and emerging technologies. Exhibit visual stories through various media, including still images, short animations, and full-motion videos, tailored to specific user personas and use cases. Collaborate with Project Managers and the Light Speed Labs team to conceptualize and visualize innovative solutions for cutting-edge technology. Lead efforts to explore and implement new workflows leveraging emerging AI technologies to enhance creativity and efficiency in the design process.

Provides user-centered design solutions, specializing in web, email, and print media. Stays informed on the latest design trends, technologies, and best practices to create intuitive and effective user experiences. Collaborates with clients and cross-functional teams to conceptualize and strategize design solutions for web pages, landing pages, presentations, training materials, email campaigns, and marketing collateral. Translates client goals and brand identity into engaging designs, focusing on user experience, visual hierarchy, and usability. Leads design projects from ideation to execution, delivering wireframes, prototypes, and final designs that align with brand guidelines. Ensures consistent application of color, typography, and layout across all materials. Supports content creation by providing design direction and early-stage content drafts.

Experience includes contract work with companies such as Gradiant, NOV, Mechanical Testing Services (MTS), Cre8avision, Pitcher Ministries, By The Book Plumbing, Alpha K9 Pet Services, and Metropolitan Title Company. Key contributions include designing templates for field workers, creating user-friendly web pages, social media graphics, email templates, training documents, and advertisements.

Led design projects from conception to delivery as the sole graphic designer, with a focus on user-centered strategies. Collaborated with clients and teams to brainstorm, strategize, and create materials such as presentations, training documentation, web pages, landing pages, emails, direct mail, social media marketing, and additional collateral. Conducted user research and analyzed data, including Google Analytics, to inform design decisions and enhance user experiences. Developed wireframes, prototypes, and visual assets to support content creation for energy markets, ensuring alignment with user needs and market trends. Maintained current awareness of design trends, technology, and industry practices to deliver innovative and effective solutions. Provided customer-facing creative direction and design support, tailoring solutions to specific user personas and market classifications. Applied trend intelligence and historical market knowledge to execute targeted and impactful designs for print, email, and web projects.

Served as Lead Graphic Designer, overseeing a team of 30 designers and managing projects from concept to delivery. Conducted user research and utilized customer data, trend intelligence, and market analysis to inform design strategies for the automotive market. Collaborated with clients and teams to brainstorm, strategize, and create a range of materials, including presentations, training documentation, web pages, landing pages, emails, direct mail, social media marketing, and additional collateral. Provided creative direction and design support, focusing on user-centered solutions tailored to specific personas and market needs. Developed wireframes, prototypes, and visual assets to support project communications, advertising, and marketing efforts. Managed the design and uploading process for all project materials, adhering to best practices for content management systems. Reviewed, edited, and approved final artwork for print, web, video, and broadcast. Maintained current awareness of design trends, technology, and practices to deliver innovative concepts for print media, email, and web design projects. Provided creative input throughout project conceptualization, development, and implementation, ensuring alignment with user needs and business objectives.