Projects | Katy Flores

CES-Case-Study

Katy Flores — Tue, 16 Jun 2026 20:31:58 +0000

Champion Energy Services

Comprehensive brand execution across environmental, print, digital, and motion touchpoints.

Senior Graphic Designer · Oct 2019 – Dec 2021

Overview

One brand. Every channel.

Champion Energy Services is a retail electricity provider competing in one of the most crowded energy markets in the country. As their in-house designer from October 2019 through December 2021, I owned design across every customer-facing touchpoint — digital, print, email, advertising, and social. The work was built around one discipline: keeping the brand cohesive no matter the channel, format, or audience.

INTERFACE DESIGN

Designing the experience customers interact with daily.

The customer portal and pricing pages were the primary digital experience for account holders — designed for clarity, trust, and ease of navigation in a category where customers are often skeptical.

The renewal plan selection page - completely redesigned for both the new customers and renewing customers.

BILL DESIGN / CUSTOMER DOCUMENTS

Making complex information feel simple.

Bills and account documents aren't glamorous, but they're the most-read thing a utility brand produces. These pieces were designed to reduce confusion, lower support call volume, and make a typically frustrating experience feel straightforward.

EMAIL MARKETING

Campaigns built to convert in the inbox.

Promotional and transactional emails designed to perform across devices and inboxes — balancing brand consistency with the practical constraints of email rendering environments.

GOOGLE ADS / DISPLAY

Paid media creative that stays on brand at every size.

Display creative built to stay on-brand across a full range of sizes and placements — from leaderboards to responsive units — in a highly competitive paid media landscape.

MAGAZINE / SOCIAL MEDIA

Brand voice carried across every format.

Social content spanning seasonal campaigns, partnership posts, and brand storytelling — designed to maintain a consistent visual identity across formats that reward both speed and craft.

I had the pleasure of working with Katy, and I can confidently say she is an incredibly talented designer who combines artistic vision with strong organization and professionalism. She consistently delivers high-quality work on time and always brings a positive, collaborative energy to every project. Any team would be lucky to have her.

Carly Gulledge · Champion Energy Services

Your brand should work everywhere. Let's make sure it does.

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Get in touch

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Patriot Energy Brokers Case Study

Katy Flores — Tue, 16 Jun 2026 19:11:28 +0000

Patriot Energy Brokers

Comprehensive brand execution across environmental, print, digital, and motion touchpoints.

Senior Marketing Designer · Feb 2025 – Aug 2025

Freelance Graphic Designer · Aug 2025 – Present

Overview

One brand. Every surface.

[Project context paragraph — three sentences describing Gradiant as a water technology company and the scope of design work delivered across the full brand ecosystem. Cover the breadth of touchpoints, the cross-functional collaboration involved, and the outcome the program was built to drive.]

Environmental & Experiential

Designing the space the brand lives in.

Trade Show Booth Display

Full trade show booth display including backdrop, signage, and supporting materials.

Collateral

Print and display materials built to travel.

From logo concepts to final book formatting, Katy brought both artistic excellence and strategic thinking to every project — she understood our vision and delivered designs that continued to serve us perfectly months later.

Felix Wang · Gradiant

Let's build something together.

View Full Portfolio

Get in touch

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Gradiant-Case-Study

Katy Flores — Tue, 02 Jun 2026 21:35:20 +0000

Gradiant

Comprehensive brand execution across environmental, print, digital, and motion touchpoints.

Senior Marketing Designer · Feb 2025 – Aug 2025

Freelance Graphic Designer · Aug 2025 – Present

Overview

One brand. Every surface.

Gradiant needed a brand that could scale — across four international markets, dozens of touchpoints, and a constantly evolving product story. As the sole designer embedded in their marketing team, I led design across environmental, print, digital, and motion, working cross-functionally with marketing, sales, and leadership to keep everything aligned. The result was a system built to grow with the company, not just dress it up.

Environmental & Experiential

Designing the space the brand lives in.

Trade Show Booth Display

Full trade show booth display including backdrop, signage, and supporting materials.

Trade Show Retractable Banners

Trade show images from Social Media

Office Branding

Digital & Social

Brand consistency across every feed.

Every campaign needed materials that could move. Brochures, sell sheets, and product one-pagers were designed to work across digital and print, localized for different markets without losing brand cohesion.

Motion

The brand in motion.

Collateral

Print and display materials built to travel.

From logo concepts to final book formatting, Katy brought both artistic excellence and strategic thinking to every project — she understood our vision and delivered designs that continued to serve us perfectly months later.

Felix Wang · Gradiant

Your brand should work everywhere. Let's make sure it does.

View Full Portfolio

Get in touch

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Found Benefits – Brand Style Guide

katyflores1987 — Mon, 27 Apr 2026 04:34:27 +0000

Brand Style Guide - Found Benefits

My Role:

Developed a comprehensive brand system for a benefits consulting firm, building on an existing logo and two-brand color foundation to establish a complete, consistent identity. Selected and standardized typography, expanded the color palette, created a full suite of logo variants, and defined brand voice guidelines, giving the client a cohesive framework to unify all marketing collateral and maintain consistency across touchpoints.

Goal

Establish a cohesive brand identity for a solo benefits consultant whose existing materials lacked visual consistency and direction. The client had a logo and two brand colors but no defined system. The goal was to build one that made him look polished and intentional across all touchpoints.

Approach

Audited the existing brand assets and used the logo and core colors as a foundation to build a complete identity system from the ground up. Selected a typography pairing, expanded the color palette, developed a full set of logo variants for flexible usage, and defined brand voice guidelines — all with minimal client direction, requiring strong independent judgment and design decision-making throughout.

Results

Delivered a fully realized brand style guide that gave the client a clear, referenceable system for all future marketing collateral. The client approved the final deliverable without revision requests, resulting in a cohesive brand identity where none had previously existed.

Available for Work

Exploring new opportunities and
open to conversations.

Work with Me

The post Found Benefits – Brand Style Guide appeared first on Katy Flores.

Gradiant Social Media

katyflores1987 — Mon, 22 Sep 2025 22:20:22 +0000

Gradiant Social Media

My Role:
Led comprehensive social media design strategy for Gradiant as Senior Marketing Designer, creating diverse visual content across LinkedIn and Instagram to support B2B marketing objectives and maintain consistent brand presence across multiple content categories and campaigns.

Goal

Develop and execute a complete social media visual content strategy that would engage Gradiant's B2B audience across LinkedIn and Instagram platforms, supporting various marketing initiatives from thought leadership and event promotion to community engagement and brand awareness through diverse, professional visual content.

Approach

Created comprehensive range of social media content including founder quotes, event announcements for tradeshows/conferences/conventions, and holiday recognition posts (Easter, Eid, etc.)
Developed animated content and video clips to enhance engagement and visual storytelling
Established and maintained social media series while continuously innovating new post formats and content types
Utilized Adobe Photoshop and Illustrator to ensure professional design quality and brand consistency across all platforms
Tailored content specifically for B2B audience engagement on LinkedIn and Instagram

Results

Delivered a robust, diverse social media content library that successfully supported Gradiant's B2B marketing objectives, maintained consistent brand presence across platforms, and provided the marketing team with a steady stream of professional, engaging visual content for ongoing social media campaigns and initiatives.

Unpublished Concepts

This concept was designed for our Middle East team. They had wanted to advertise our employee's shout out from outside of Gradiant but we were unable to get approval to finalize the concepts.

While working as Senior Marketing Designer at Gradiant, I continuously analyzed social media performance metrics to inform new content strategies. Data from our successful "Project win" post series revealed that carousel formats significantly outperformed single-image posts in terms of engagement and reach.

Based on these insights, I developed three innovative carousel concepts that explored data storytelling across 5-image sequences. These designs represented a strategic evolution of our social media approach, incorporating performance-driven design principles while maintaining Gradiant's brand standards. Although these particular concepts were not approved for publication, they demonstrate my ability to translate analytics into creative solutions and push creative boundaries while staying aligned with data-supported content strategies.

These carousel designs showcase my approach to performance-based design thinking and my commitment to continuous innovation in social media content development.

Carousel 1

Carousel 2

Carousel 3

Other Portfolio Work

CES-Case-Study

Patriot Energy Brokers Case Study

Gradiant-Case-Study

Found Benefits – Brand Style Guide

« Older Entries

The post Found Benefits – Brand Style Guide appeared first on Katy Flores.

Gradiant MY Hiring Event

katyflores1987 — Mon, 22 Sep 2025 21:43:11 +0000

Gradiant Hiring Event Banners

My Role:
Designed eye-catching banners for Gradiant's hiring event in Malaysia, creating a distinctive visual approach that would stand out in a crowded recruitment environment while effectively promoting global job opportunities and company achievements.

Goal

Create recruitment banners that would capture attention at a competitive hiring event in Malaysia, effectively communicate Gradiant's global job opportunities and company success, and drive engagement through prominent QR code integration linking to hiring pages and specific job positions.

Approach

Developed a distinctive white-based design strategy with selective color accents to ensure visibility and differentiation in a crowded, colorful event environment
Integrated prominent QR codes linking directly to the company's hiring page and individual job postings for immediate candidate engagement
Incorporated messaging highlighting Gradiant's global presence and company achievements to attract top talent
Simplified the overall design aesthetic to maximize readability and impact in a busy recruitment setting

Results

Delivered recruitment banners that effectively distinguished Gradiant from competitors through strategic design simplification, successfully communicated the company's global opportunities and success, and provided seamless digital integration for immediate candidate connection to available positions.

Other Portfolio Work

CES-Case-Study

Patriot Energy Brokers Case Study

Gradiant-Case-Study

Found Benefits – Brand Style Guide

« Older Entries

The post Found Benefits – Brand Style Guide appeared first on Katy Flores.

Gradiant/Hydrotech Flags

katyflores1987 — Mon, 22 Sep 2025 21:34:39 +0000

Gradiant/Hydrotech Flags

My Role:
Designed a pair of complementary teardrop flags for Hydrotech to visually demonstrate their pride in being a Gradiant company, creating a cohesive display that celebrated both their individual brand identity and their connection to the parent company.

Goal

Create two teardrop flags that would showcase Hydrotech's unity with Gradiant while maintaining each company's distinct brand identity. The flags needed to work together as a cohesive display demonstrating corporate pride and brand alignment for marketing events and presentations.

Approach

Developed a unified design concept using similar imagery that both companies incorporate in their branding
Selected strategic color palette that honored each company's brand identity while showing unity: utilized Hydrotech's signature blue (matched to complement Gradiant's color scheme) and Gradiant's primary purple
Incorporated "a gradiant company" messaging on the Hydrotech flag to reinforce the corporate relationship
Featured Gradiant's "Elevate water" tagline on their flag to communicate the company's core mission and values

Results

Delivered two complementary teardrop flags that successfully balanced individual brand recognition with corporate unity, providing Hydrotech's marketing team with effective display materials that visually communicated both their independence and their proud affiliation with Gradiant.

Other Portfolio Work

CES-Case-Study

Patriot Energy Brokers Case Study

Gradiant-Case-Study

Found Benefits – Brand Style Guide

« Older Entries

The post Gradiant/Hydrotech Flags appeared first on Katy Flores.

Gradiant Sales Kit

katyflores1987 — Mon, 22 Sep 2025 21:20:28 +0000

Gradiant Sales Kit

My Role:
Led the complete redesign and brand implementation of the company's sales kit template, creating a flexible Microsoft Word-based system to support the sales team's diverse market needs. Developed a comprehensive template solution that maintained brand consistency while allowing for easy customization across multiple industry verticals.

Goal

Create a comprehensive sales kit template in Microsoft Word that would provide the sales team with maximum flexibility while ensuring brand consistency across six distinct market sectors (Food & Beverage, Data Centers, Textiles, Pharmaceutical, Mining & Refining, and Semiconductors) and accommodate both US and European market requirements.

Approach

Recreated the existing sales kit template from the ground up using Microsoft Word for optimal user accessibility
Designed seven specialized cover variations (six industry-specific plus one generic option)
Developed dual-format versions for A4 and 8.5" x 11" specifications to serve global markets
Collaborated closely with the sales team throughout the review process to incorporate feedback and ensure alignment with branding standards

Results

Delivered a scalable, user-friendly template system that enabled the sales team to independently create professional, brand-compliant materials for any target market while maintaining design integrity across all applications and geographic regions.

Other Portfolio Work

CES-Case-Study

Patriot Energy Brokers Case Study

Gradiant-Case-Study

Found Benefits – Brand Style Guide

« Older Entries

The post Gradiant Sales Kit appeared first on Katy Flores.

Gradiant Brochure

katyflores1987 — Mon, 22 Sep 2025 19:21:14 +0000

Gradiant Brochure

My Role:
Designed and updated Gradiant's comprehensive 8-page company brochure to serve as an informational resource for investors and event attendees, ensuring current statistics and location data while reinforcing the company's mission and value proposition.

Goal

Create an updated, professional 8-page company brochure that would effectively communicate Gradiant's mission and capabilities to investors while serving as an informative takeaway for tradeshows and events. The brochure needed to feature current company statistics and global location information to accurately represent Gradiant's growth and reach.

Approach

Utilized Adobe InDesign to design a comprehensive 8-page layout optimized for print distribution
Updated and integrated current company statistics and global location data to reflect Gradiant's expansion and success
Structured content to serve dual purposes: detailed investor information and accessible event takeaway material
Reinforced Gradiant's mission and core messaging throughout the design to maintain brand consistency
Optimized layout for tradeshow and event distribution requirements

Results

Delivered a professional, print-ready company brochure that effectively communicated Gradiant's current capabilities and mission to investors while providing event attendees with comprehensive company information, successfully supporting both investor relations and marketing objectives across multiple touchpoints.

Other Portfolio Work

CES-Case-Study

Patriot Energy Brokers Case Study

Gradiant-Case-Study

Found Benefits – Brand Style Guide

« Older Entries

The post Gradiant Brochure appeared first on Katy Flores.

Gradiant Videos

katyflores1987 — Sun, 16 Feb 2025 21:06:59 +0000

Videos for Gradiant

My Role:

As Senior Marketing Designer at Gradiant, I led video content creation from concept through final delivery, managing projects that ranged from ground-up production to post-production refinement. My responsibilities included pre-production planning and talent direction, where I worked directly with subjects to ensure they were comfortable and prepared for filming sessions. During production, I collaborated on capturing footage that would translate effectively across multiple platforms.

In post-production, I handled comprehensive video editing and optimization, transforming raw footage into polished content suitable for social media distribution. This involved cleaning up pre-recorded material, selecting the strongest segments from extensive footage libraries, and tailoring final cuts to meet the specific requirements of various social platforms while maintaining brand consistency.

The resulting video content served dual purposes, functioning both as external social media assets to engage our audience and as internal communications tools to support company initiatives. My role required balancing creative vision with practical constraints, ensuring each video effectively communicated Gradiant's message while performing well within the technical and aesthetic parameters of its intended platform.

Projects | Katy Flores

CES-Case-Study

Champion Energy Services

One brand. Every channel.

Designing the experience customers interact with daily.

Making complex information feel simple.

Campaigns built to convert in the inbox.

Paid media creative that stays on brand at every size.

Brand voice carried across every format.

Your brand should work everywhere. Let's make sure it does.

Patriot Energy Brokers Case Study

Patriot Energy Brokers

One brand. Every surface.

Designing the space the brand lives in.

Print and display materials built to travel.

From logo concepts to final book formatting, Katy brought both artistic excellence and strategic thinking to every project — she understood our vision and delivered designs that continued to serve us perfectly months later.

Let's build something together.

Gradiant-Case-Study

Gradiant

One brand. Every surface.

Designing the space the brand lives in.

Brand consistency across every feed.

The brand in motion.

Print and display materials built to travel.

From logo concepts to final book formatting, Katy brought both artistic excellence and strategic thinking to every project — she understood our vision and delivered designs that continued to serve us perfectly months later.

Your brand should work everywhere. Let's make sure it does.

Found Benefits – Brand Style Guide

Brand Style Guide - Found Benefits

Goal

Approach

Results

Available for Work

Exploring new opportunities andopen to conversations.

Gradiant Social Media

Gradiant Social Media

Goal

Approach

Results

Unpublished Concepts

Carousel 1

Carousel 2

Carousel 3

Other Portfolio Work

Gradiant MY Hiring Event

Gradiant Hiring Event Banners

Goal

Approach

Results

Other Portfolio Work

Gradiant/Hydrotech Flags

Gradiant/Hydrotech Flags

Goal

Approach

Results

Other Portfolio Work

Gradiant Sales Kit

Gradiant Sales Kit

Goal

Approach

Results

Other Portfolio Work

Gradiant Brochure

Gradiant Brochure

Goal

Approach

Results

Other Portfolio Work

Gradiant Videos

Videos for Gradiant

Other Portfolio Work

Exploring new opportunities and
open to conversations.